Approach

My background is in industrial design and strategic design, giving me a strong desire for empathy to understand the real needs and their context. Photography and design are different practices, but the way I move through a project is shaped by both.

When I take on a commission, I'm interested in understanding a context. What's the actual story here? Who carries it? What does this place feel like when nobody's performing for a camera? What is the holistic strategy behind this brief?

I don't stage. Not as a rule, but because staged images carry the fact of their staging and audiences feel it, even when they can't name it. Instead I work with what's real: I fill shooting days with genuine activity, document what happens and get genuinely involved with the people I portrait. The moments that tend to matter most are the ones nobody planned.

Depending on the project, I like to get involved early on and stay involved through to the finished material from print materials, web, social media to videos. The time I use for in-depth explorations and observations during the process also leave room for new strategies and ideas. Editing happens in dialogue. I think of the photography as one part of a larger communication process, and I try to be useful across all of it.

I am open for ideas and colaborations. Just send me an e-mail.